Namaste! StreamPod™ is now looking to improve growth possibilities by considering webcasting advertising. Unlike forced banner ads, which tend to be largely ignored, webcasting advertising provides the opportunity to create audience involvement by using audio and visual triggers. Sponsored live streaming events allows a company’s message to be immediately perceived and acted upon, unlike more traditional advertising methods on the Web.
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Webcasting Advertisements : The Concept
In today’s world the way we watch TV is changing. Mobile devices acting as second screens, the Internet is gaining more and more ground in the television industry. Today people are watching less traditional TV, rather they’re watching more content online.
Unlike broadcast TV, online streaming allows viewers to watch the shows they want, when they want and that’s where there’s opportunity to advertise to reach selected audience. Say for example a company into education industry want to advertise specifically on the webcast where related to same sector. This way they can reach the target audience instantly.
Digital advertisement/marketing is usually implemented in conjunction with other, physical branding opportunities. A huge advantage of digital sponsorship is that they are optimized for analytics. Recording attendee data is essential for proving ROI and informing any necessary improvements.
Live video gives brands deep engagement time with the consumer. In a study it is noted that users are watching live video three times longer than non-live and that live is garnering six times the level of interaction.
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Who is benefited?
For Organisers:
We don’t just to webcasting but also helps in creating a webcast package where sponsors want to invest in. If organizers want to make their live event webcasts not only send their message but also companies to come and advertise by showcasing their services/product in conjunction with the objective of the event.
- Finding potential sponsors
- Enhnce the event experience with sponsors
- Help sponsors measure the value of their sponsorship
For Sponsors:
With a well-constructed campaign, the sponsor gets more than just sales leads – they get multiple opportunities to build brand awareness over a period of weeks and months, which is something that’s harder to replicate with any other type of communication.To justify ad spend by sponsors want the webinar package hit four distinct goals:
- Raise brand awareness
- Educate the marketplace
- Achieve measurable results
- Provide a high-quality list of new sales contacts
~ Advertise With Us ~
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What is event sponsorship?
Event sponsorship is the financial support of an event for the purpose of achieving business objectives such as increasing brand awareness or obtaining acknowledgement. It is one of the most organic ways to advertise. Sponsorship benefits your business and you can use it to your advantage in more ways than one.
- MAXIMISE YOUR REACH: When you sponsor an event, you are not just advertising to its attendees. You will also potentially be harnessing the rest of their following too.
- CREDIBILITY: As a business, by sponsoring an event, you immediately show authority and a sense of achievement, thus giving you credibility in your relevant industry and among your potential members.
- HARNESS YOUR TARGET MARKET: Sponsored events cater to niche audiences or member organizations and if you talk at one, you will be getting one on one face time with said audiences.
- BRAND REPOSITIONING: It can be incredibly impactful. By affiliating your company with certain brands, you can portray your business’s image in a different light.
- INFLUENCE & PERCEPTION: By aligning your association with events that are actively involved in or causes or missions that your target audience is passionate about, you will be much more likely to create a stronger, instant connection with them.
How to advertise in our Live Events?
Add Sponsorship to Event Website/Apps
Event apps are increasingly vital parts of live events, and they can be used to engage remote attendees just as (if not more) effectively since the attendees’ entire attention will be on their screens. Apps are great to include in sponsorship packages because they offer many opportunities for sponsor branding and messages.
Banner and Pop-Up Ad Space on Your Live Stream
Your event’s live stream can also be monetized through ad space that you can sell to sponsors. If your platform allows for them, banner and pop-up ads are a great way to incorporate additional branding opportunities for sponsors.
You may decide to have banners appear on the screen during presentations to highlight a certain sponsor, while pop-ups are ideal for between sessions since they’re more disruptive.
Brand Transitions Between Speakers or Slides
When transitioning between slides, speakers, or even sessions, don’t waste the opportunity to include sponsored branding. During presentations, you could add branded slides with logos, and if the sponsor is also a speaker, be sure to also include a headshot and sales contact.
Use Sponsored Intros and Video Ads
In addition to banner ads, event organisers can offer sponsors the opportunity to show videos. If relevant, you can show these in between presentations, before a breakout session or before a session starts like a YouTube Pre Roll. Again, the ROI can all be demonstrated via analytics. Videos can be embedded in your event website, on an event app or even within your event comms such as at the bottom of an eDM.
Overlay Lower-Third Logos
Another option for including branded real estate is to overlay the sponsor’s logo on the lower third of the screen. In a similar vein, include a full backdrop during intros, certain sponsored presentations, live streamed Q&A sessions, etc.
Sponsored Media Walls as Virtual Background
With all eyes on your video, the background behind your presenters is a simple and subtle yet highly effective way to integrate sponsorship. Think of it like a virtual media wall and you can give your sponsors the option to design the background based on their message such as a repetitive watermarked logo or something entirely different. If you have multiple speakers you could even offer different speaker backgrounds to different sponsors based on their content. Again you could provide the sponsor with the number of viewers, impressions, time engaged and more as data to measure ROI.
Promote Sponsors on Social Media
In the lead up to the event, you can offer the opportunity to promote sponsors via your social channels. Be sure that the posts are relevant to your audience, for example: We’re proud to partner with Company X as part of our event. During our presentations you’ll hear from their CEO on [insert subject]. Then include a link to their site.
As with social media you can give them the opportunity to post a video, a link to their site or campaign or static images. Be sure to ask sponsors to include posts on the event on their socials too to spread the word.
Sponsorship in Email Placements
If you are sending email invitations, event updates or other communications, you can offer sponsors the opportunity to include their logo or banner creative in the footer of the email. This would also link through to their site or a campaign page.
Offer Keynote Sponsorship Opportunities
Sponsorship of your keynote presentations is a great opportunity as all attendees will be focused on this session. For example ‘This presentation is brought to you by Company X’.
Sponsor a Live Stream of Select Sessions
Nothing will promote your organization or your education more than sharing it with those that cannot attend in person. Digitell’s interactive player provides an engaging experience for the virtual audience and makes them feel like they are part of the event. This experience has proven to drive as much as 30% of virtual attendees to attend the physical conference the following year. By sponsoring the Live Stream, your sponsor gets access and exposure to an additional leads of attendees beyond those that attended physically.
Sponsored Q&A Sessions
If your sponsor(s) will be hosting or participating in a session, offer them the opportunity to sponsor a live Q&A afterwards to give attendees the chance to interact with them — and each other — and find out more about the topic.
Q&A’s are an important part of live events and can easily be incorporated virtually. Alternatively, you can have attendees submit questions throughout the session for presenters to answer at the end.
Offer Sponsored Virtual Event Bags
Not only is this sustainable, a virtual swag bag is also a great way to surprise and delight attendees whilst giving sponsors great exposure. You can give your sponsors the opportunity to curate what goes into attendees’ swag bags, be it coupons or vouchers, a free trial for a software, or an online course. The bag would then be shared directly with your attendees for them to access via email, social media, or the event app, either before, during, or following the event.
~ How we do it ? ~
Step By Step & The Thing Is Done
IDENTIFY
Setting advertising goals based on if you are a sponsor or looking for sponsors of live event.
INSPECT
Determine the activities that are required to be done.
INTERPRET
Preparing the components of campaign and confirmation from client.
IMPLEMENT
We go live with our camping and execute according to the plan.
~ Have Doubts ? ~
Let's discuss through.